Creator Week was a global takeover that celebrated the Creator community — online at @Creators and live on the ground in Los Angeles, Indonesia, New Delhi, London, and Brazil.

For seven straight days, digital and IRL worlds collided, sparking connection, creativity, and conversation across every corner of the globe.

This playbook guided the development of a Global Brand Identity, ensuring a cohesive experience across markets. It acted as the blueprint for teams worldwide, aligning IRL experiential creative direction and Marcomm assets to deliver a unified Creator Week experience.